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I want a website - where do I start?

Nowadays, there are many options to choose from when wanting to shout to the world that you have an online presence. The choices can be daunting, complicated and overly expensive. We have been through the many packages available and we can offer good basic advice to launch you into cyberspace. If you want a complex website with bells and whistles, then we are probably not the company for you! However, if you want a professional looking website without paying a fortune then please read on!

Depending on what your service or product is, will depend upon what type of website you will need. If you are selling products, you will most likely want an ecommerce website which allows you to sell your products and take online payment. If you are service based, a traditional 'brochure' style website will most likely fulfill your needs and can be inexpensive to build.

Marketing Genie will deliver you a professional looking website which you can be proud of.  We can register your chosen website address (domain name), provide website hosting/ecommerce solutions and also offer a monthly maintenance package which allows you to update your content effortlessly with the peace of mind that everything is taken care of on your behalf. No new skills to learn, no expensive software required.

Brochure Style Website

Corporate Baby Goodies Website

A typical 5 page website will cost in the region of £250-£500 depending on the size and complexity of the work and includes hosting charges, domain name registration and search engine submission. We will agree a fixed fee at the outset, so there are no unpleasant surprises! This includes full navigation, top banner and shopping cart.

When you have invested in your website, it's important to keep your web content current and interesting to your potential and existing customers. Updating your website on a regular basis also makes you more 'Google' friendly, hopefully increasing or maintaining your google ranking, although not guaranteed.

Our maintenance package gives you the peace of mind that you are not going to mess up any of the files on the website, and also that your website is can be kept up to date for a minimum outlay. We can offer you a low cost fee monthly 'maintenance' package starting at £15.00 per month. Charges are payable 3 months in advance by Direct Debit - this gives you peace of mind that you get the updates you want without having to worry about cost as it's already paid for! Updates will usually be completed within 24-48 hours depending on the complexity. Typical requirements covered by the monthly maintenance contract are text and image updates.

Ecommerce Sites

Nappy Cakes Ltd is a niche company making nappy cakes and selling other unusual baby & mum-to-be gifts. They required an ecommerce website which would stand out from its competitors. Nappy Cakes wanted a retro, fun feel to the site which we feel has been achieved. Please click on image below to take you through to the website.

www.baby-cakes.co.uk

Web designers can charge into the thousands to create a bespoke website with back end programming, bells and whistles which in all honesty, you probably won't need to run a day to day business. A lot of the website functionality which is available can be mind boggling and over complicated. At Marketing Genie, we can help cut through the jargon and set up an Ecommerce website for a very reasonable price. If you need a website from which you can take sell products, accept online orders and payments which you would like us to manage for you (or prefer to manage yourself), then please read on.

The pros of having an Ecommerce website built by Marketing Genie is that you are not fixed to an annual contract, you pay for the initial design of the site, and then pay a monthly subscription fee. Whereas, with a Brochure Style website, you pay for the inital design and annual hosting fees (usually around £40-60). A typical ecommerce website will cost in the region of £400-£1,500 plus a typical £20.00 per month subscription fee depending upon the functionality you require. This price is based on you providing us with product descriptions, prices and product photos. Any image editing will be an additional charge (£1.00 per image, minimum £10.00). We will agree a fixed fee at the outset, so there are no unpleasant surprises!

Please click here to see examples of website graphics and images we have designed. Carefully stylised graphics can transform any 'off the shelf' website or brochure design. We can transform a very ordinary looking website into something more extraordinary. Images give interest and personality to a website and differentiate you from your competitors. If you sell on Ebay, we can also design you matching templates and images which you can use on your listings and Ebay shop..

I don't want to maintain my Ecommerce website - will you do it for me?

We can offer you a fixed fee monthly 'maintenance' package. For £20.00 per month, we will upload/delete up to 20 new products/descriptions and images for you, make any text amendments and upload new images. A monthly maintenance package does not cover any major changes to the website such as restructuring content. A maintenance package gives you the peace of mind that you are not going to mess up any of the files on the website, and also that your website is always going to be kept up to date. Charges are payable 1 month in advance by Direct Debit - this gives you peace of mind that you get the updates you want without having to worry about cost as it's already paid for!

What's a domain name?

A domain name is the name of your website. The domain name for Marketing Genie is www.marketing-genie.co.uk. There are many domain names to choose from and we can register your chosen domain name on your behalf.

Web hosting - what is it and why do I need it?

Once you have chosen what you are going to call your website, you will then need web space or an Ecommerce package for the name to be linked to and to be able to upload your web pages to. Marketing Genie offer good value hosting packages which are scalable to your business requirements. Hosting is an annual charge, payable in advance which is non-refundable. Typical costs will range from £40-75 per annum to host your website.

How much webspace do I need?

This depends upon the type of content you are going to upload to your website and also the amount of traffic which you anticipate visiting your website - we can discuss this with you to match your requirements to our packages.

How do I obtain an email account which matches my website name?

Once you have your new website domain name registered, we can than arrange for you to have matching email addresses. For example, you have purchased the domain name www.fredbloggs.com, you can also have sales@fredbloggs.com set up as an email address. You can opt for just one or multiple different email addresses. We can effortlessly arrange for your new emails to be redirected to an existing email account which you may have.

How do I get ranked in Google and other search engines?

Just by putting a few keywords onto your website does not mean you will get a great search engine ranking - particularly with Google. Google is a law unto itself - it is built up of many complex algorithms which calculate where your website should be on their ranking calculation keywords, keyword repitition and other factors. We can help maximise your chances of getting a good search engine ranking. Carefully written text for your website will help optimise your chances of getting the ranking you need although not guaranteed. Companies can charge you a small fortune for SEO - search engine optimisation - we have seen quotes for up to £1,500 which still didn't guarantee a top 10 ranking. Let Marketing Genie see if we can get you there first! To help you understand this whole subject within itself, there are many books and websites written around the subject.

What are Google AdWords - Do I need them?

In a word yes and no! When Nappy Cakes Ltd first launched its website, it took a while to get a good Google ranking, which meant that if you typed in the search term 'nappy cakes' you would not have seen Nappy Cakes Ltd in the top 10. If you are not in the top 10 you need to address this before your competitors steal away your business. For a small monthly budget, Baby-Cakes were able to advertise and build up a presence which directed hits at the business while we worked on optimising the website to get Google ranked. We can help you set up a Google AdWords account for no additional cost, although the advertising spend budget would be a cost incurred directly to yourself.

 

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Marketing Genie - providing cheap websites, logo design and support work across East Sussex, Kent, West Sussex, Uckfield, Crowborough, Heathfield, Mayfield, Rotherfield, Tunbridge Wells, Tonbridge, Sevenoaks, Maidstone, Crawley, Brighton, Burgess Hill, Hove, Worthing, Haywards Heath & Hastings

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